The research group focuses on the examination, development, and implementation of innovative business models that support the sustainability and competitiveness of enterprises in a dynamic market environment. It explores the impact of digital transformation on business models, particularly on value creation and value capture, including an analysis of the key drivers of digital transformation and the level of digital maturity within organizations.
The group develops models that integrate environmental and social factors into corporate strategy and strengthen the long-term resilience of businesses. It also focuses on the design and evaluation of models that enhance the societal impact of universities through collaboration with industry, public administration, and communities. This includes models of knowledge transfer, entrepreneurship, and co-creation of value.
The research team addresses the growing need to bridge academia and practical application by actively connecting and developing research in the field of university business model innovation and its transfer into the corporate and institutional spheres.
Research areas:
- Digital transformation of business models
- Sustainable innovation of business models
- Innovation of university business models and their transfer to corporate and institutional environment